In today’s climate, demonstrating impact is more essential than ever. Creative aging programs offer a powerful, proven way for libraries to show how they enrich lives, strengthen communities, and merit sustained investment. Grounded in lessons from a three-year, IMLS-funded initiative, this three-part webinar series shares evidence-based strategies, evaluation insights, and compelling real-world stories from library leaders, older adult participants, and teaching artists. Attendees will walk away with practical tools to design, sustain, and expand creative aging programs that support lifelong learning, social connection, and improve the health and well-being of older adults. While these webinars are designed as a series, each one offers stand-alone value. You’re welcome to join one, two, or all three— whatever fits your role and schedule. Session three: Building Buy-In: Gaining Support for Creative Aging at Local and State Levels. How can libraries build support and secure resources for creative aging programs within their communities and states? Learn strategies to engage stakeholders, align with current funding priorities, and communicate program impact. This session will help library leaders, administrators, and advocates understand how to position creative aging as an essential service for older adults.